Althon
Brief:
To create a website that encompassed the new branding and business name. To get key targeted placement in search engines to generate more business. To position Althon and its products in well structured informative way.
To facilitate the download of product brochures and track the volume of downloads taking place. To feature videos to showcase product features and the ease of installation.
Solution:
The new design brings together the full range of products under a single brand identity of Althon, which was not previously the case.
Custom web applications (product selectors) were written to ensure each product type had the appropriate layout of information to make product selection an intuitive exercise that could be performed on-line. The associated content management system is designed to accommodate the addition, updating or removal of products and ranges.
Result:
Althon have a single website that encompasses the full range of products.
Visitor numbers have doubled in the last 6 months ( Dec 07 - June 08) and are continuing to grow. The website is playing a much increased role in marketing the business and fulfilling the information needs of customers using Althon's products.
The website monitoring tools show that the product selectors and information downloads are heavily used. Paston Chase continue to work closely with Althon as their business and product range continues to expand.