Healey and Lord
Brief:
To clearly segment the business into premium and contract type products.
To provide an updateable website that enables ranges to be easily updated and added to.
To create a website that attracted new business enquiries, through effective placement in search engines.
To capture potential client details at the point of interest.
Solution:
A flexible fully content managed website was created based on the Healey and Lord's current branding.
Assistance was provided in producing textual copy and optimisation for the website. The phrases used in the optimisation for search engines, were well researched to acheive quality search engine placement only with those having a high propensity to convert to quality business enquiries.
On entry to the website there is clear differenciation between contract and premium products.
Result:
The website has been a roaring success, with a constant stream of high quality enquiries, for an ever increasing range of products.
On going online marketing advice and guidance continues to be provided to Healey and Lord.